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5 tips for creating effective advertising strategies using Video Walls

Updated: May 9, 2019

What Exactly Are Video Walls?


Video walls are essentially huge screens that display video or image content to customers or clients in various places like trade fairs, malls, conferences etc.

Video wall technology has been around for several years now, and it is as big a hit now as it was when it originated in the first place. They have made a huge impact in various event environs thus far and continue to encroach into newer ones with their increasing versatility and improving technology.


If you want to opt for Video wall rental Dubai, there are pioneers of the field like by VRS Technologies LLC who can provide the best quality LED Video Walls on rental basis for your purposes.


Video Wall Rental Dubai
Video Wall Rental Dubai

5 tips for creating effective advertising strategies using Video Walls:


- Understand the Space:


Where is the video wall going to be set up? Is the area large enough for the video wall? Are you going to put up the video wall on the floor or are you going to hang it up at a certain height from the ground? How big or small is it compared to your actual floor space?

Once you think of these questions, it becomes immediately apparent that if you take a decision without thinking about these, then you are in big trouble. Not only have you spent a lot of money and manpower, you have effectively diluted your brand identity!


- Understand the Technical Capabilities of Your Video Wall:


You need to understand first- hand how much the resolution of your video wall is, whether it is suited for text, images, video of the sort you are going to use or not. It would look exceedingly disparate if you displayed videos on a low- resolution, inferior standard video wall. Remember, how your content looks on your laptop or smartphone is different from what it will look like on the video wall.


- Understand Your Content:


Video Walls do not treat all content the same. While they may technically display whatever you want them to display, it is a fact that long, clunky content that needs people to read through it, or very small text that is virtually unreadable unless you are standing only a few feet away from the video wall will not work on video walls.


- Understand Brightness of the Video Wall:


There is no point in spending so much money on a video wall only to view washed out images, or be unable to view anything at all due to the harsh sunlight which you did not anticipate. If you are holding your event in an open area during the day, or even if it is during the night or indoors with a lot of lighting, there is a huge chance that your content will NOT be visible. You need to make sure that you get LED video walls which can amp up the brightness to be visible in such light too.


- Use Interactive Content:


While it is not necessary, using interactive content is a great way to use the video wall efficiently. You can choose to live stream your stall on the video wall while you are addressing customers or your product. You can put out tweets or social media mentions of your brand or the event on the wall to create interest in people etc.


Conclusion:


While it may appear simple, a video wall installation can be very hard in some conditions. That’s why you choose the best, i.e. www.vrscomputers.com for your job!

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